Saeve Manifesto


Saeve, a (very) free state of mind

Taking beauty seriously without ever taking yourself seriously: that’s how Pauline Bony sees the Saeve approach. At long last, a brand that knows how to combine a natural approach, authenticity, and performance, produces its skincare in France, and doesn’t take itself too seriously! A friendly brand that says...


… Yes to true beauty,

Beauty that enhances without false promises, without trickery, without smoke and mirrors.

… Yes to clean and “conscious” formulas,

designed with an average of 92% ingredients of natural origin and free of any unnecessary additives that may be toxic to the skin or the environment. There are no silicones, PEG, synthetic colorants, parabens, phenoxyethanol, sodium laureth sulfate, mineral oils, gluten, ingredients of animal origin... Need we go on?

… Yes to effectiveness and performance

(thanks to the Immunox® patent and the amazing active ingredients titrated at optimum concentrations), but also to sensoriality. Unlike other natural brands, which often disappoint with the quality of their galenic formulas and fragrances, Saeve has developed textures that feel divine and release scents that are each more addictive than the next, and for good reason: our fragrances have been specially composed by a nose from one of the top fragrance houses, using distilled natural essences. Treat your soul as well as your skin: it’s as simple as that.

… Yes to a positive attitude with a quirky edge,

because there are no rules that say scientific rigor can’t come with a sense of humor. Saeve is more than a line of skincare: it is a world of its own, a world of joy where the products thrive amid catchy claims and colorful illustrations. The botanical spirit is reinterpreted with freshness and lightness through the world of a magical forest. Positivity and a feel-good effect are guaranteed.


In short, at Saeve, noting counts more than nature, performance and pleasure of use, with a big smile on your face!