Séverine and Marie-Claire are sisters and both are long-time friends of Pauline, Saeve's creator. They also come from Auvergne and are passionate about decoration. After settling in Paris a few years ago, they have developed a great sense of decoration and beauty. They know how to sublimate the beauty of everyday life, hunt for wonders you won't find anywhere else, and imagine ultra-refined and authentic places, in their image. They employ craftsmen in cabinet making, sewing, glassmaking.... with a love of simple but beautiful work. For Saeve, Pauline asked them to play the game of staging…
"We grew up in the countryside in Cantal near nature. Also the universe of Saeve speaks to us particularly well.
The brand's natural products, based on Birch sap and Chaga in particular, have inspired us to create a dense and mysterious forest, which contains almost magical powers. The extraordinary effects of these products have set the tone for a magical and even surrealist imagery.
The trunk of the Birch tree with its graphic motif influenced the choice of a black and white decoration, punctuated by a single colour.
As decorators, we are sensitive to everyday objects. And the apothecary flasks and other vials of the brand are so beautiful that they can be left on the bathroom shelves."
Many thanks to Séverine and Marie-Claire F. from Bel Ordinaire
Scoop! We make a great appearance in Cosmopolitan's Beauty novelties that will make you look absolutely gorgeous!
We love it! 😊
The editor of Biba, the fashion and beauty magazine for the beautiful thirty-somethings, had a real crush for our universe and our products! And it goes to our hearts! 😊
To discover here.
Delphine was certainly the first Saeve consumer to write to us, and not just any message! She was enthusiastic, spontaneous, passionate, a real pleasure to read. And above all, naturopath, with a great knowledge of the secrets of plants and a good lifestyle, and a very great knowledge of the Chaga! It was quite naturally that we asked her to tell us, with her beautiful pen, all the benefits of this (sour)natural mushroom!
Once upon a time...
... in the woods of the cold countries of the Northern Hemisphere, a strange, worrying and mischievous form.
All hardened, black and improbable, the latter contains some of the most beautiful treasures in the world. Throughout time, continents and peoples, Europeans, Eurasians, Americans or Japanese Ainus, it has been called in turn "Gift of Nature", "King of Plants", "Gift of God" or "Forest Diamond"..
In its rough flesh hides a rusty, spongy, and soft marrow with a thousand virtues. It clings with all its strength to the bark of birches, noble trees hardened by hostile and humid atmospheres. It is said to maintain and heal the wounds of its host, coming to life with its spring nourishing sap.
This form is the work of patience. It can take 10 years to reach its fullness, and it is at this age that it is the most full of life. It is there, fighting in the cold and extreme conditions of dense forests, without light and roots in peat. This pulp is full of minerals. It contains an ultimate concentration of vitamin B5, known to give skin resistance. Enough to heal the lesions of the glacial crevasses of its host. It will help it to heal and decongest.
In this dense and tight mist…
... this mysterious aggregate is capable of surviving without difficulty, by blocking external aggression and combating pathogenic intruders. It energizes the tree, thanks to its beta-glucans. Complex sugar molecules, present on the membranes of the immune cells of all living organisms, they stimulate their activity. Our tree remains strong, straight and proud.
This wild crust is filled with polyphenols, antioxidants par excellence. They fight against pollution and the oxidizing effects of time. They also chase away everything that would have penetrated the heart of the tree by mistake. Our host is beautiful. It never gets old.
This mass is mysterious. Almost ugly. Like a piece of calcined wood, it differs from the Marmoran heaviness of snow, which covers the birch groves during the coldest season.
Imagine it. There. Hearing the cry of the birds of prey and the breath of the bears…
Its medicinal name is…
... Inonotus obliquus. It is the Chaga, a wonderful and flagship composition of Saeve products. And by chance, it also populates our forests of Auvergne…
Used in the long term, Chaga relieves imbalances related to inflammation. It allows tissue regeneration like the skin and soothes joint, bone and digestive pain. It has immunostimulant properties, particularly on the skin barrier. It contributes to a better detoxification of the body. It is nutritious because of its composition of minerals, flavonoids, phenolic compounds and enzymes. Be careful, however, not to consume it orally, if you are treated with anticoagulant.
This enigmatic variety is finally well named "Immortality Mushroom". Rich be the Nature to give us so many benefits.
Many thanks to Delphine Baratier, Naturopath and Editor for the blog Campag’Naturo.
To help you discover her Saeve brand, Pauline Bony, the founder (yes, in the flesh!), will take you on a walk with her in the heart of the birch forests of Auvergne. Ahh it feels good to see a designer who doesn't hide behind her products, doesn't it? ;)
Our fabulous 24hr Soothing Moisturizing Botanical Serum from the Hydra Malva collection shares the Beauty page of the magazine "Voici"with Kristen Stewart!
(Page 56 from n°1604, August 2018)
Do you know which mushroom is it?
I only grow on the trunks of Birch, but I am rare ...
I am a true natural anti-aging treasure, venerated in many civilizations for thousands of years ...
I have one of the highest concentrations of antioxidants in the plant world ...
I am one of the two main ingredients of the Saeve Care Patent ...
In Latin, my name is Inonotus obliquus ...
Who am I?
I am of course ... the Chaga!
Closer magazine honors us by devoting an entire page to Saeve! "Attention, risk of addiction". Yes, yes, we confirm it!
(Page 49 of n°689, August 2018)
Psiiitttt ... Squad Saeve shares with you his heart-throb to help you take care of your skin and make your daily life more enjoyable. These "working girls" who for some have left their sweet campaign to become real city have each a little secret to unveil. And it's only for you!
Detox moment of Monica
"Living in Paris, my daily life is not easy, neither for me nor for my skin! I feel constantly suffocated by pollution, my skin is tight and my complexion is often dull. Every week, after my running session, I make a detox infusion ginger-lemon (beneficial for the body and more delicious) and I lock myself in my bathroom for 1h of spa home, it's really my moment detox !
Lucie's anti-thirst cure
" In my case, I have skin that pulls in winter and summer, it's even worse with the heat! I feel that my skin is always asking for more water! So, before my moisturizer, I just apply a few drops of 24hrs Soothing Moisturizing Botanical Serum on my skin. It became my little favorite! I use it even in the evening after cleaning my skin. It immediately soothes my skin and I feel it plumped and brighter.
"The eternal youth? If I believe it? 😊 No. But I found the way to firm my skin and especially to reduce all those little wrinkles that taunt me in front of my mirror.
Discover the Birch forests of the Auvergne Volcanoes Park with Alexis, our gatherer of wild plants for whom the fresh sap of Birch has no secrets!