Serum: Why and How to Use Them?

Sérums, S[æ]ve

We are thrilled to announce that our Anti-Imperfection Purifying Botanical Serum has been awarded at the Victoires de la Beauté 2019-2020. A new prize that shows that our serums are designed to be very helpful and above all, effective.

But why a serum? What's that for? How to apply?

We are here to answer your questions.

Qu'est-ce qu'un sérum ?

What's a serum?

A serum is a cosmetic product that is richer in active molecules than a cream. Its texture is more fluid and light, facilitating a better absorption into the layers of the epidermis. Its formulation therefore uses cutting-edge technology to achieve optimal concentration and absorption.

You should also know that our "sèves" have some of the highest concentrations of active ingredients on the market. Real botanical bombs!

Perfect Pisum, éclat anti-taches, la peau remise en lumière


What's a serum for?

A cream is used to protect a specific type of skin: oily, dry, dull, mature, etc. It is a bit like the lovely gloves you wear in winter to keep your hands warm.

A serum is there to treat a specific problem. For example, you might have dry skin with dark spots. In this case, you could use the Whitening Night Cream in the evening to moisturize the skin and the Whitening Micropeel Botanical Night Serum to correct various pigmentations.

Sérum Botanique Purifiant Anti-Imperfections Pur Paradisi


Comment j’utilise mon sérum ?

How should I use my serum?

Four to five drops are more than enough for each application. Apply the drops directly to the face before gently distributing them. You can also put the serum in the palm of your hands and gently compress it into your skin.

Keep in mind that cell repair and renewal functions take place at night. Using a serum in the evening supports the natural functions of your skin.

However, there is nothing to prevent you from using a daytime serum. In this logic, use protective serums, such as the Detoxifying Antioxidant Shield Botanical Serum, which will help your skin battle against pollution or UV rays during the day.

In the evening, you can use Anti-Imperfection Purifying Botanical Serumif you have any blemishes.

Finally, always cleanse your skin before applying your serum and finish with a cream. And above all, don't hesitate to hum wild tunes…

Le soir, optez pour le Sérum Botanique Purifiant Pur Paradisi, si vous avez des imperfections.

Enfin, nettoyez toujours votre peau avant d’appliquer votre sérum et terminez impérativement par une crème. Et surtout, n’hésitez pas à fredonner des airs endiablés…

"S[æ]ve Bomb, S[æ]ve Bomb, you’re my S[æ]ve Bomb…"

The T[æ]m